How rebuilding FINSIA’s online presence to engage members during the pandemic has seen the team win a prestigious w3 award.
FINSIA has been educating finance professionals as part of its drive to increase standards of professionalism since 1886.
Back then, it was done in person. Face-to-face training and classroom qualifications were the platforms that we used as the sector evolved over the past 134 years.
In 2020, even before the impact of COVID-19, most of our learning was available online.
Given the need to stay current, we knew it was vital to revamp our website and member portal. Delivering an engaging and intuitive online experience is crucial for the digital banking leaders of the future.
To help us deliver this, we partnered with Hong Kong-based Rush Hour Media, from a shortlist of eight.
Their team flew to Sydney for our initial meetings with our project team just before lockdowns around the world shutdown much of the airline industry.
After getting a better understanding of the diversity of our 8,000-plus membership, the pain points around the old website and what we envisage for the future, RHM set about the content management system overhaul.
Our collaborative approach has seen features like member exclusive content improved as well as a revamped member portal where members can access and manage their learning, events and continuing professional development.
The user experience was modernised to be more user friendly, including being mobile responsive.
The website has been built with the highest level of security so our member data is protected. Rush Hour Media also took care of our internal workflows with a complete CRM (Salesforce) integration that allows us to serve members even better.
Any project of this scale comes with many challenges. As everyone was forced to work remotely, the true scale of our ability to collaborate was tested.
The pandemic also made the successful completion of the project on time even more important. Our launch date was not flexible as we wanted our members to enjoy these new services for their membership renewal in June 2020.
Communication, close monitoring of the progression and the dedicated commitment of both teams meant we were able to deliver the product we have today. Pleasingly, we have received great feedback from our community.
In fact, the reboot picked up a w3 award, which "celebrates digital excellence" on "outstanding websites".
We do know that the website needs to continually evolve. So, we welcome your feedback. Let us know your opinion, positive or negative so we can keep improving your website experience.
If you’re looking for digital experts to assist you in your digital transformation, we would recommend getting in touch with Rush Hour Media.
